Daily Paper and Ajax Explore East African Beadwork for New Pre-Match Collection

Football and fashion's relationship is continuing to thrive. Recently, we've seen some of the top sides in European football present kits that are designed to be worn outside of the 90 minutes. For example, Arsenal's recently-released Notting Hill Carnival-inspired pre-match jersey tapped into Jamaican culture with a colorway that represented the national flag. Now, Ajax is extending its connection with Amsterdam-based label Daily Paper for a new pre-match kit that celebrates Amsterdam's diverse...